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(Photos: French Vogue)
Two weeks into the job I flew to L.A. to help out on two more, photo shoots, the first for Vogue and the second for the Fashion Rocks supplement, which covers the influence of music on fashion and vice versa — something I pay a lot of attention to. On the first day, I was assigned to a film crew we had shooting B-roll for Vogue.com: My job was to somehow get the B-roll team inside the main photo shoot and secure 20 minutes of shoot time and a quick interview.
Some people might think that pro athletes can be difficult. Generally speaking, this isn't really true. Celebrities are difficult. We waited from noon to 4:30 P.M. and didn't get a minute of film.
Thank God for Day Two and Shoot Two. The photographer was shooting a pop band in a studio. The production lasted for hours and hours, but I had a smile plastered on me all day. This was the first time I was able to have real input into something I love — yes, clothes.Agent Ben Barry wants to convince the fashion world that not every woman has to be 5’11 and 115 pounds to be a model.
Remember that larger-than-life poster on the Gardiner which asked whether the model was fat or fit? The numbers on that Dove advertisement showed people were split 50-50 on whether the model was heavy or healthy.
Her agent, Ben Barry, is trying to convince society that women do not have to be 5’11 and 115 pounds to be models.
“Within the fashion industry, there is one idea of beauty and people are really scared of changing that,” says Barry, who is currently promoting his new book Fashioning Reality.
Barry’s goal is to get his models on the runways of haute couture fashion shows and on magazine covers.
His roster of models come in a variety of shapes, sizes, ages, ethnicities and abilities (one model, Joey, is a paraplegic.)
When he was 14-years-old, Barry started his modelling agency, Ben Barry Agency Inc., out of his mother’s basement in Ottawa after he saw the devastating effects fashion magazines had on his best friend, who developed anorexia.
“I was in school and seeing the impact of these images on my friends. They weren’t inspired, they were damaged. My best friend got hurt because she was looking at these images every day,” says Barry.
However, when he offered his services to fashion companies, they refused.
“The initial responses I got were ‘Well, we’re sorry this is happening but we’re not interested.’ And I said, ‘These women are your consumers and they’re getting negative feelings about your brand.’ ”
Now, Barry, 24, has a bachelor of arts degree from the University of Toronto, and has models who have appeared in ads for Nike, Dove, Macy’s and L’Oréal.
After that Dove ad on the Gardiner, sales went up 700 per cent in the first month.
However, it took him time to gain credibility as a modelling agent who was trying to get jobs for people who did not fit into the model mold.
“I convinced a lot of clients to use diversity by showing it made business sense to use models who looked like their consumer. I’m not saying get rid of your models, but try one or two of mine.”
Not only is he running a business, he is also a graduate student at Cambridge University.
“People may read this and think ‘Oh man, this kid is crazy,’ but anyone could do this,” he says, suggesting young entrepreneurs get friends to help, develop business mentors, be creative with capital and tap into ideas from everyday life.
“I’m influenced by my friends who I see every day in school, who are loving the fashion industry and hating it. This fuels me to keep going.”
L’Elegante Limited, a consignment shop in Yorkville, sells second-hand designer clothes for one-third the original price.
For those who have been lusting over that Louis Vuitton bag or the pair of Manolos but can’t afford the price, your dream has become a reality.
L’Elegante Limited, a consignment shop in Yorkville, takes second-hand designer clothing and accessories which must be in flawless condition, and sells them for about one-third of the original price.
Sound too good to be true? Take a walk around the store and you will find goods such as the popular Chanel quilted cambon bag, which normally retails at $1,700 at the boutique. L’Elegante has it for $599.
From furs, crocodile handbags, evening gowns and leather jackets, L’Elegante offers a variety of designer delights such as Armani, Prada, Versace, Dior, Escada and Christian Lacroix.
Carmen Dilullo, the owner and manager, says she loves offering her clients designer goods without maxing out their credit cards.
“What I like is to make people happy. When I see people leaving the store with a smile on their face, I know I’ve done good,” says Dilullo.
L’Elegante receives goods from known suppliers but before Dilullo prices and re-sells them, she inspects them to make sure they are clean and in excellent condition.
If authenticity is ever an issue, she only has to walk a few steps up Bloor Street, also known as designer mecca, and pop into Holt Renfrew or a boutique to verify that an item is real.
L’Elegante opened 30 years ago on Yorkville Avenue until a condominium development in the area forced it to move to Cumberland Street five years ago.
Dilullo has worked at L’Elegante for 11 years and became the owner in January, after the previous owner died.
“When she died, I was very sad because what I liked most about working here was my boss,” says Dilullo. “She showed me the business, how to deal with people and she made me very interested in the business and how to manage a high-end fashion shop.”
Having only been owner for the past couple of months, Dilullo is trying to live up to her predecessor’s legacy.
“It’s a learning experience every day,” she says, noting how lucky she is that she can work in a business she loves and be surrounded by her favourite designers — Max Mara, Prada, Tod’s and Stuart Weitzman.
“I like to see fashion on people and how I can contribute to making them look smart and well dressed,” says Dilullo.
(This story originally appeared in Metro Toronto. Copyright Chloe Tejada 2008)