When I saw that my favorite model Coco Rocha was on the cover of FASHION magazine, I almost peed with excitement. Normally I am not a huge fan of FASHION mag's covers; they can sometimes be stale, uninspiring and even amateurish. But this cover really popped out; the vivid colours were beautiful and Coco's pose was so natural and high-fashion. This cover is a definite hit.
Unfortunately my excitement turned into severe disappointment and frustration when I saw that Coco didn't have an editorial spread. There were only two photographs from the shoot and then a bunch of small family and friends photographs.
To the editors of FASHION magazine: This is Coco Rocha; one of the top models in the biz right now and she's Canadian. How can you fuck this up? For Canada's top fashion mag to not give Coco the editorial she deserves is insane. Was it because you couldn't fit the photos in the mag? Screw the other articles and editorials; Coco takes precedence. It's embarrassing that international magazines give her lots of pages but her own country's top fashion magazine can't do her that service. Where's the love?
Another gripe: The story was boring and didn't have any new information. Everyone who follows fashion knows that Coco was found while she was competing at an Irish dance competition. Isn't there something new to talk about? Couldn't the reporter come up with anything better than this?
I hope that next time FASHION mag puts a model on its cover, it gives her more than two photos. After all, fashion mags are supposed to be about the editorials.
Update: Here are the two photos from the mag.
At least Elle Canada knows a good model when it sees one. Here are some photos of Coco from their June 2008 issue.